My commitment to technical skills and production work was crucial to my success at BINO LLC. Having visual consistency between all variations of a product is an arduous task; but, with the right skillset and proper planning, producing high-volume releases for e-commerce has become an important tool in my tool box. The spoons and spatulas had up to nine material variations ranging from silicone, stainless steel, and wood.
One of my primary roles was defined by my Creative Director after creating 40+ individual icons. I was formally dubbed “Icon Guru” once I wrote and illustrated a step-by-step guide outlining what makes our icons cohesive.
Within the Amazon listing there are many restrictions we must abide by; however, A+ Content is the premier place for a brand to make its voice heard. This is the bottom-half of the page where the consumer is interested in the product, but not quite decided. They scroll to see if there are any additional factors that may inform the final decision between our product or another company’s. Each product comes with a surplus of ideas suitable for a listing photo; but, when the idea is best applied in a different format, we utilize it here!
I was fortunate enough to gain personal and professional experience during my time at BINO LLC by taking on a senior role and training as an Associate Art Director. I felt empowered to earn the ability to contribute to BINO’s visual identity and was eager to give back to each member of my team. This is where I first began to learn what it means to be a leader.

In doing so, I was able to slingshot forward into directly assisting my Creative Director when their priorities lie elsewhere. She motivated me to find comradery and productivity with the members of our team while maintaining my own schedule and deadlines. Below is a product of some of my art direction created by my friend and coworker Stefan Ivanovic.
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